“And that’s what ended up happening.”Ī tale of betrayal by a girl who has moved on, “Lucid Dreams” has the kind of raw, emotional edge that stands out against the gloss of the pop charts that it has come to dominate. “When we first heard the music, we knew it was going to be massive,” he says. But when I ask Interscope executive vp Joie Manda if the gamble has paid off, he simply laughs. Records signed Lil Pump in an $8 million deal.) When he signed, Juice had performed in public a grand total of once, when he overcame some serious nerves to play a party for his classmates at Homewood Flossmoor High School and collected a fee of $100. (The week Interscope signed Juice WRLD, Warner Bros. Three million dollars was a big bet on an unproven artist, even in the context of the SoundCloud-rap gold rush of the last two years. “I didn’t know how to process that shit.” “I went from sitting on the couch in my mom’s house watching TV to being in Los Angeles around all these big people, being able to record any time I want,” he says, kicking back in the billiard room-slash-recording studio while two of his cousins shoot pool and his engineer fiddles with waveforms. Today, dressed in a hoodie and shorts, Juice could be mistaken for a regular guy if it weren’t for his wristwatch, which gleams with what he says is a quarter of a million dollars’ worth of diamonds.
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